Four years of nationwide cultural activity helping to make England's high streets more attractive, engaging and vibrant places for people to live, work and spend time. The cultural programme is part of the £95 million High Streets Heritage Action Zone initiative, which is currently working across 68 English high streets.
|One of the major aims of the High Street Culture programme is to help people feel proud of where they live. There is £7.4 million funding four years of cultural activities to engage communities with their local high streets and celebrate the role and importance of these historic areas as hubs of the community.
£1.2 million of the total is being made available to artists and creative organisations through a national commissions programme. Co-created with communities and delivered by artists, the commissions provide a creative response to document, celebrate and reflect the high street.
Current highlights include 'High Street Tales' (a podcast series and ebook) and 10 new films made by young creatives, which imagine the future of the high street. Upcoming events and installations include six 'Sound Walks' to coincide with Heritage Open Days (10-19 September 2021) and an outdoor celebration across four high streets, scheduled for summer 2023.
In each High Streets Heritage Action Zone, a local grants programme is distributing grants through cultural consortia set up by the local authority to develop a programme of activities and events celebrating the character and heritage of each location.